Supporting Beauty & Wellness Brands with Clarity, Confidence & Creativity
Consulting and leadership support for brands navigating growth and transformation. Specialising in strategic sales, interim leadership, and growth consultancy for beauty and wellness brands.
Founded by Marie-Louise Falktoft Boucher, a commercial leader with over two decades in the beauty and wellness industry.
Services
Flexible, strategic support for beauty and wellness brands; tailored to your moment of growth.
I partner with beauty and wellness brands at every stage of their growth journey; from early retail expansion to international commercial strategy.
My work blends hands-on commercial experience with a calm, collaborative approach, providing clarity, structure, and momentum where it’s most needed.
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Tailored Support for Growing businesses.
From a few focused days each month to short-term projects, I provide senior commercial expertise without the overhead of a full-time hire.
This model is ideal for brands that need strategic direction, retailer relationship management, or commercial structure; delivered with flexibility and focus.Example areas of support:
Retail and channel strategy
Sales planning and forecasting
Go-to-market and launch execution
Brand positioning and partnership development
Leadership mentoring and team capability building
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Interim direction for periods of change or growth.
I step in as an Interim Head of Sales, Commercial Director, or Senior National Account Manager to provide stability, leadership, and strategic focus during key transitions.
Whether covering maternity leave, navigating restructuring, or driving a specific growth phase, I bring clarity, consistency, and momentum from day one.Focus areas include:
Leadership continuity and team alignment
Strategic planning and retailer engagement
Turnaround and transformation support
Commercial process review and performance optimisation
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Building confidence, communication, and commercial impact.
I design and deliver bespoke workshops and mentoring for commercial teams; helping them strengthen their client partnerships, negotiation skills, and leadership presence.
This can range from one-to-one mentoring to group sessions built around real business objectives.Focus areas include:
Account management coaching
Commercial negotiation and communication
Leadership and confidence-building
Culture and well-being in performance
Every brand’s growth story is unique. Let’s design the right level of support for yours.
Let’s begin with a conversation
Clarity often starts with a simple exchange.
If your brand is navigating growth, transition, or change, let’s connect for a short, informal call.
We’ll explore your goals, challenges, and where I can help bring structure and calm to your next phase.
Clarity.
Collaboration.
Calm.
My approach is hands-on and human. I believe the best commercial results happen when strategy and culture align; when teams feel supported, retailers feel heard, and brands stay true to their purpose.
Whether stepping in as an interim leader or guiding a project as a consultant, my focus remains constant: creating structure where there’s uncertainty, and confidence where there’s change.
I bring clarity to complexity, build trust across teams and partners, and create calm, structured growth.
Because success isn’t only about what you sell; it’s about how you build, lead, and sustain.
Experience that blends strategy, empathy, and real-world perspective.
Let’s connect
Whether your brand is navigating change, entering new markets, or simply needs a steady commercial hand — I would love to hear from you. Let’s explore how I can support your next phase of growth.
Your details are kept confidential and used solely to respond to your enquiry.
